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By Boe is a jewellery brand founded in 2000 by Annika Inez on the upper east side of Manhattan. 

Prior to opening her jewellery store/workshop Annika explored different areas of design, from footwear design to interior design studies at Parsons The New Design School. 

Annika settled for her passion for jewellery and soon started producing one of a kind pieces from unique and rare materials. Serving as an inspiration was her general philosophy on the power of bold accessories as well as jewellery being a personality statement. 

The designer's Scandinavian roots and diverse design experiences helped her to create something original and provocative in the contemporary jewellery market. Her take on architecture and nature inspired pendants, cuffs and earrings quickly gained an international attention. 



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